Financial and Marketing Strategist

Description

Reports to: Senior Director of Brand and Advertising

Position summary: 

Develops and provides fiscal oversight for marketing and innovation/experience budgets. Develops, executes, presents, and monitors media plans for assigned campaigns. Serves as media liaison for internal strategy team and the external agency partner.

Daily Roles and Responsibilities:

• Develops budgets and provides fiscal oversight for projects for marketing and innovation budgets.
• Ensures the department operates in compliance with allocated funding and provides monthly project/budget status updates.
• Plans, budgets, oversees and documents projects for marketing and innovation budgets.
• Meets financial objectives by forecasting requirements; prepares annual budget; schedules expenditures; analyzes variances; initiates corrective actions.
• Monitors, reviews and processes invoices for payment while tracking expenses. Manages all POs, ECCRs and contracts for the department.
• Manages media planning and strategy discussions internally and external agency.
• Works closely with all assigned teams with evaluation of media information necessary for the preparation of the media plan that best achieves the media objectives and strategies.
• Works with strategy team in overall budgets and developing media objectives, strategies, target audiences and KPIs for measurements.
• Implements, evaluates and tracks all approved media plans and projects including campaigns through external media agency partner.
• Maintains the best possible relationship with clients, account service, creative/other agency departments and external agency.
• Participates in regular internal client status meetings on all advertising campaigns.
• Reviews all POPs to ensure all creative was trafficked and meets brand standards.
• Monitors and reviews campaign metrics with external agency and strategy team.
• Supports strategy team in writing media and creative briefs, leads media brief kick-off meeting with external agency and reviews media specs for creative tactic briefs.
• Supports strategy team in presenting advertising/media campaign outcomes in campaign sunset meetings. 

Skills and Abilities:

• Excellent written and verbal communication skills (including presentation skills).
• Excellent organizational, negotiation, and analytical skills, with strong attention to detail required.
• Strong analytic skills and ability to relate results to client business objectives.
• Proficient at managing multiple projects and able to multi-task, prioritize and structure workload.
• Independent worker but also a proven ability to work well in a team environment.
• Ability to work with financial software, specifically Axiom, MS Office programs and internal project management software.
• Recognizes that relationships are critical to success and consistently adds value, improves strategies, and delivers guidance to all levels and teams.
• Understands the basic financial and accounting principles to help manage and forecasts budgets for the department.
• Stays up-to-date on the trends and technology shaping the future of media to aid in media planning and execution.

Requirements:

• Minimum Required Education: Bachelor's degree in related field.  Preferably in Marketing or related field.
• Required Licensure/Certification: None Required.
• Minimum Experience: 4 years of relevant experience. Preferred Qualifications: Experience with change-management, process creation/deployment and managing multi-media campaigns within a traditional creative agency workflow process.

The pay range for this position is: $31.61 - $47.41 / hour. Pay is dependent on applicant's relevant experience.

UCHealth offers a Five Year Incentive Bonus to recognize employee’s contributions to our success in quality, patient experience, organizational growth, financial goals, and tenure with UCHealth. The bonus accumulates annually each October and is paid out in October following completion of five years’ employment.

UCHealth offers their employees a competitive and comprehensive total rewards package:

• Full medical, dental and vision coverage
• Retirement plans to include pension plan and 403(b) matching
• Paid time off. Start your employment at UCHealth with PTO in your bank
• Employer-paid life and disability insurance with additional buy-up coverage options
• Tuition and continuing education reimbursement
• Wellness benefits
• 5 year incentive bonus
• Full suite of voluntary benefits such as identity theft protection and pet insurance
• Education benefits for employees, including the opportunity to be eligible for 100% of tuition, books and fees paid for by UCHealth for specific educational degrees. Other programs may also qualify for up to $5,250 pre-paid by UCHealth or in the form of tuition reimbursement each calendar year
  

Loan Repayment:

UCHealth provides employees with free assistance navigating the PSLF program to submit their federal student loans for forgiveness through Savi.

At UCHealth, we do things differently

We believe in something different: a focus on the individuality of every person. In big ways and small, we exist to improve the extraordinary lives of all those we serve. As Colorado’s largest and most innovative health care system, we as a team deliver on the commitment to provide the best possible experience for our patients and their families. We foster a true human connection and give people the freedom to live extraordinary lives. A career at UCHealth is more than a job, it’s a passion.

Going beyond quality requires the perfect balance of talent, integrity, drive and intellectual curiosity. We are looking for individuals who recognize, like us, that the world of medicine is ever-changing and are motivated to do what is right, not what is easy. We support creativity and curiosity so that each of us can find the extraordinary qualities within ourselves. At UCHealth, we’ll do everything in our power to make sure you grow and have a meaningful career. There’s no limits to your potential here.

Be Extraordinary. Join Us Today!

UCHealth recognizes and appreciates the rich array of talents and perspectives that equal employment and diversity can offer our institution. As an affirmative action/equal opportunity employer, UCHealth is committed to making all employment decisions based on valid requirements. No applicant shall be discriminated against in any terms, conditions or privileges of employment or otherwise be discriminated against because of the individual’s race, creed, color, religion, gender, national origin or ancestry, age, mental or physical disability, sexual orientation, gender identity, transgender status, genetic information or veteran status. UCHealth does not discriminate against any “qualified applicant with a disability” as defined under the Americans with Disabilities Act and will make reasonable accommodations, when they do not impose an undue hardship on the organization.